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Behind the Scenes
Video can be used in your event marketing before and after. A feeling of excitement and inspiration prompts people to attend in the first place and then come back each year. It's also the reason people share their experiences afterwards. A great way to foster this energy is to incorporate video. Using video from a past event before a current one can generate enthusiasm as well as persuade those who are on the fence about attending. After an event, video can extend the memories and consistently remind people why they attended, what they learned and more importantly, what they intended to bring back to their daily lives.