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Tips for Longer Form Script Writing
A longer form script would be for a two minute promotional spot instead of 30 second TV commercial. The standard script writing rules still apply, know who your target audience is, know what or who you are promoting, and know what your points you want to get across are. With longer form script writing, you can dive deeper into it. You as the client need to decide if you are going to write the script, collaborate with Jumpstart on a script, or we can write it for you. If you choose to write it yourself, be sure you know what you want to see on screen and what you want to communicate to your target audience. If Jumpstart writes the script we use a standard template where we have, on one side, a minute mark with images, and on the other, a minute mark with the script. That really helps us get our voice-over or on-screen talent recorded. Then, from that, we know exactly what B-roll we want to see and what demos we have to show. It is the best way of organizing and being able to go through a shoot and meet timelines. It is something to keep in mind if you choose to do all of that stuff yourself. Know what you want to see, know what needs to be said, and keep it within the timeline.