Training videos have the ability to train new employees on company procedures, train clients through paid courses, train through “how to” videos, or train much needed safety to all who watch. They also have the ability to train the viewer about a new or existing product being released; and how to properly use, care, and maintain that product.
This is an important type of training video for multiple reasons. If you are releasing a product and need to train or employees on either how to create, use, or explain the product. You want your employees to be as knowledgeable as possible about what they are producing or selling, and creating training videos for them is an incredibly effective medium. You need your salespeople to be able to explain just why your customer needs this product and how it will change their everyday life.
What about once the product hits the shelves and its target market? Your customer is going to really appreciate a training video on how to use, care for, and maintain this brand new item they just purchased. It is a great way to not only protect yourself from a customer improperly using your product, but a great way to connect with your customer and show that you care about them doing business with you. By showing your customer how to maintain their new product bought from you, you ensure a long and happy relationship between the customer and your company that will hopefully make them return to do more business.
As you can see, there are amazing rewards that can come from a product training video, both internally and externally. While there may be a cost up front, the overall return on your investment is much greater and will bring back more competent employees, and overall happier customers. Please call or email us today and let’s discuss.