How Live Web Broadcasting Works
There are many gifts the internet has given us with the advent of high speed access. One of them is inexpensive live broadcasting.
Using services like LiveStream, UStream, YouTube Live and others you can reach your clients, employees, and the world!
When broadcasting via the internet you have a few options. You can use one of the many services that allow people to watch without additional software or logins. Or you can create a secure connection where individuals have to present credentials (login and password) in order to watch.
Both have their advantages and disadvantages. There are many ways to keep it easy for viewers to tune in but not be completely open to the entire internet. The easiest way is not advertising the web address for the broadcast.
However, you decide to broadcast participants will need to have and of course have access to a computer, access to the internet, and have a moderate speed connection. You will give them an address where they can tune in and a time to do so.
Another thing you want to take into account is how the audience can interact with the stream. That is a tool that is incredibly helpful and something unique to broadcasting on the internet. Participants can ask questions, contribute to the content, or give feedback to help make the most of the broadcast.
It’s important when planning the broadcast to make sure you can “go live” at the time you specify even if it is just showing a room ‘getting ready’ or ‘almost ready’ so they know they should stay tuned. Check out our video on how live web broadcasting works!