Video is the Best Tool For Storytelling
Humans are storytellers. We evolved by listening and telling stories. These stories are able to teach valuable lessons, influence one’s decisions, and inspire one to reach higher. They bridge our connection from our minds to the real world. Stories also make us human. It connects people to one another and connects people to ideas. In a data and number driven world, storytelling has never been more important.
Storytelling with video is the best way to tell your story. Think about your favorite movie for a minute. Why do you like it? Think about the main character and that character’s journey. If you are like most people, your favorite movie is your favorite movie because you have a special connection to the hero and their story arc he or she is going through. We connect to the heroes on an emotional level, almost as a friend. Then, we resonate and are drawn to the story and themes. Overall, we relate them back to us and the stories we are telling ourselves.
Videos Evoke Strong Emotions and Keep Viewers Attention
Videos are able to do things that other mediums can’t. They engage more of our senses than any other medium. With attention spans growing shorter and shorter, visuals and sounds keep our attention fixated. This combined with an incredibly relatable story that can evoke so much emotion out of the viewer that you could say is almost a cheat code.
According to Oberlo, “85% of all internet users in the United States watched online video content monthly on any of their devices. This means that video content is becoming increasingly popular. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness, and to keep their customers informed.”
For more stats view their article here. https://www.oberlo.com/blog/video-marketing-statistics
Videos Clarify Your Message to Your Audience
Video can take a very complicated subject and make it easy to follow along. Whether you are a visual learner, like most people, or auditory learner, videos are the best tool to engage the widest range of learning styles. A well written and produced animated explainer video can take any complicated topic like quantum computing, or the Coronavirus, and make it easy to digest. Take one of the greats, Kurzgesagt; very complex topics are made into videos that are educational, clear, concise, and engaging.
Video is only going to get more popular as the years go on. If you have not started video marketing, there is no better time to start than right now. Also, creating videos doesn’t have to be expensive either. You can start with just an iPhone, then slowly upgrade to a few lights, microphones, and tripods.
Conclusion
Telling your story to your audience through video is the best way to tell your story, capture attention, evoke emotions, and clarify exactly what story or message you want to tell. Stories are able to teach valuable lessons, influence one’s decisions, and inspire one to reach higher. Stories make us human and storytelling with video marketing is an indispensable cheat code.
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